Planning application startpage

Brief  A school project with the aim of designing a startpage for a fictional AI application, the focus was creating an innovative modern UI with graphic elements displaying the functionality of the service

Created  /  Feb, 2021

Client  /  Linneuniversitet (Linnaeus University)
Role  /  UI, Graphic Design & Illustration​​​​​​​
Tools / Illustrator​​​​​​​
Every product needs a great website that display its unique features and functionality. 
The projects first task was coming up with a fictional application using AI technology. The result is PlanIA, a planning software that increases effectivity and life quality by learning about its users lives, habits and preferences to create better time management and planning. 
The purpose of a startpage is catch the visitors interest and trigger a desired action, in this case downloading the app. This is achieved by thinking about user needs and creating clear entry points. In the top there is an eye grabbing header with a short introduction and graphics along with links to downloading the software serving. Above there is a navigational menu with a logo and links to other pages with more information and social media links. This is followed by a specification of the software features and a footer with a sign-up-for-newsletter-form. The logo and graphics are created to achieve a modern innovative look supported by modern informative sans serif fonts. I have seperated the sections by a change in background colour.  In order to achieve a more unique look I drifted from the regular rectangular section design to a wavy shape that provides a more interesting look.
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